It's that time of year again. Beaujolais Nouveau time in Japan. The Japanese market is perfect for Beaujolais Nouveau and the person who is in charge of marketing Beaujolais Nouveau in Japan is a brilliant genius. Beaujolais Nouveau comes out seasonally. It comes in limited editions. It comes from Europe. It is easy to pronounce. It sells like hotcakes in this country and because I can speak French, I have been invited to many wine-tasting parties and everyone wants to know my opinion on Beaujolais Nouveau. Except that I actually don't like Beaujolais Nouveau. Want to hear a Beaujolais Nouveau joke that my friend Aya told me?
(she used to live in Italy and knows good wine)
-Did you know that 60% of Beaujolais Nouveau is sold in Japan?
-Really? What about the other 40%?
-It's not sold at all.
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