This is Kimura Takuya, the biggest product hawker in Japan. His image is used to sell absolutely everything from gum to cameras to fast food to hair products. If you come to Japan even for a week, you'll see him basically every day whether or not you turn on the television. His ads are on trains, in bus stops, in shopping malls. You cannot escape Kimura Takuya.
He is very popular with girls here, but I think he's irritating. I think that overexposure doesn't apply in Japan. Actually, that's exactly what it is, now that I think about it a little more. That's why American celebrities can come to Japan and hawk random noodle products that would get them made fun of back home. But doing loads of product advertisements doesn't hurt an actor or actress or singer over here like it would elsewhere in the world. In fact, being in advertisements in Japan actually makes a celebrity even more popular. Cameron Diaz is so famous here in Japan, mostly because everyone has had to see her image in Softbank cellphone ads every day for over a year.
There is also an actress over here called Ebi Chan who is like the female version of Kimura Takuya in that her face is used to sell every single thing in the country. Recently, she has been appearing on super embarrassing television ads. Her name is Ebi Chan because her name is long and begins Ebi____ somethingorother so people shortened it to Ebi, which in Japanese means "shrimp". Chan is a term of affection like "miss" or "Lil" in English. So essentially, her nickname is "Little miss Shrimp" and McDonalds decided use her in a series of horrible advertisements for shrimp burgers. When an American celebrity decides to model for a cheezy company like McDonalds, they worry that it could cheapen their careers so they don't try to associate themselves too much with the product outside of the ads. Ebi Chan though, bless her heart, poses on red carpets with the McDonald's hamburger.
I couldn't find the worst advertisement, in which Ebi Chan skateboards to work while holding a Filet O Fish and does this Tony Hawk jump against the wall a Japanese office and then looks at the camera and winks and takes a bite of the fishburger. But you are really all the better for not seeing it. You're all the better if you don't even try to imagine it. Here's a different one, also pretty bad.Here is something wonderful for you thanks to Naben. Also, thanks to Hannah for leaving around 50 comments on this site, all of them insightful / interesting / kind.
4 comments:
RE: Kimura, can I point you in the direction of this video? :-p
http://www.youtube.com/watch?v=GbsBJmx-m2s
How does someone end up doing that??? Must feel pretty used by now surely...
Jasper
that is a pretty ridiculous commercial, though i saw another (worse) one beside it on the youtube video scroller. it's her advertising that blasted american tv show 'the oc'. she's eating a donut and saying what sounds like 'oishii', but is playing on the word 'oc'. haha.
oh, and... thanks for mentioning me in your post. i couldn't help but laugh though, because 50 comments is kind of embarrassing. lol. i got so caught up in reading your posts that i forgot how many times i actually commented! i hope it wasn't annoying getting bombarded either. O.o
last year you had brought to my attention the dog breed shiba inu, i have to thank you for it because it was the perfect little breed of dog to come live with us. as much as i'd want an akita, or a "res dog" which looks similar in color to a shiba but is actually half coyote. res dogs come from indian reservations in the south western united states, they let their dogs run wild (matt is from arizona and loves them). shiba is just the height for city living. we picked her up a week ago, take a look!
http://kellyrelish.blogspot.com/2008/03/pup.html
Ohhh man, Kelly! She is so CUTE!! I remember the first time I ever saw a Shiba Inu. The dog was sitting tied up to a pole outside of a Starbucks I was walking past on Granville Island. I did a double take because I thought it was a little fox! Mihoshi is the cutest little puppy. The second picture where she's sleeping on your jeans is the cutest thing. I want one so badly. Every time I see them here I want to just pick them up.
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